The Kbsa and corporate member Quooker have launched a unique £250,000 support package for kitchen retailers, designed to encourage people back to the high street and into independent showrooms.
Quooker are supporting the Kbsa by investing their skills and expertise in a marketing campaign aimed at driving consumers into a high street kitchen showroom. The campaign has already begun with a full colour advert, which appeared in the Daily Telegraph newspaper on 08 October. Further key positions have been secured in the national press, such as the Sunday Times and the Guardian, as well as kitchen magazines and all well-known home interest titles such as Homes & Gardens and Ideal Home. These will be supported by a targeted direct mail and digital campaign that will run until the end of November.
Stephen Johnson, managing director at Quooker said, “The Covid crisis and resultant financial pressures have shaken independent businesses nationwide, forcing us through some of the toughest trading conditions this industry has ever had to face. Having grown up in the KBB industry and as a longstanding supporter of the independent kitchen retail sector, I passionately believe we have a responsibility to support wherever possible. I knew I had to respond when I saw a post made by Kbsa national chair Richard Hibbert, at the height of the COVID pandemic, calling on the industry to help the independent kitchen dealer network”.
The Kbsa (The Kitchen Bathroom Bedroom Specialists Association) is the UK’s only dedicated kitchen and bathroom trade association, made up of independent, local retailers, including many independent retailers across our region, and over 100 of the industry's leading manufacturers. Using a Kbsa retailer gives customers confidence that they are using a reputable company, as all Kbsa members follow an Approved Code of Conduct and are subject to strict monitoring. In addition, many Kbsa members are approved to trade as TrustMark accredited retailers.
Kbsa National Chair, Richard Hibbert, said, “This major package, which will benefit not only Kbsa members but a global audience of independent retailers, will reach a massive audience and provide a huge boost to business”.
“We are immensely grateful to Quooker for kick-starting this initiative and hope that others will join them in coming forward, to work in partnership with us, and support our campaign, during these challenging times”.
“This is the beginning of a long–term commitment by the Kbsa to fulfil our aims of protecting, supporting and promoting independent showrooms, and the environment in which they operate. Working together we know that can encourage people back to the high street and into independent showrooms across the country.”
Kbsa Regional Chair, Angela Bower of Shipston on Stour based Bower Willis Designs, said, “We are immensely proud to be part of the Kbsa and excited by the support being provided. The combined effects of Covid and Brexit have caused our industry, like so many others, to face great challenges. We hope the campaign will help encourage customers to explore local, independent retailers like us, who have so much to offer.”
To discuss the benefits of Bower Willis Designs being a Kbsa member in relation with your kitchen design project, please call us on 01608 690870.